RoadAds - a whole new outdoor media phenomenon

When it comes to advertising on trucks... all roads lead to RoadAds.

Founded in 2006, T&S Media acquired the RoadAds brand and its 8 years of truck advertising experience making it Europe's leading truckside advertising company. RoadAds arranges bespoke adverts for clients which can include lenticular effects (an image that changes strikingly with movement) and reflective technology so that truck posters can be seen at night.

As Europe's leading truckside advertising company, we have real offices throughout Europe which means we can formulate global campaigns as a given.
Whether a client needs to up-weight a traditional poster campaign, use the medium as stand-alone, or in conjunction with other media, RoadAds can put together a campaign to suit all needs and budgets.

    We specialise in effects including:
  • audio (yes, musical lorries are available!)
  • lenticular (giving an image which strikingly changes with movement)
  • high definition
  • reflective technology (so that truck posters can be seen at night)
  • creating vehicle shapes such as concrete mixers
    In fact using RoadAds' expertise is a weight off the shoulders and a load off the mind.
  • RoadAds' special vinyl makes every campaign look its best and we offer unique fitting systems for both rigid and curtain-sided trucks.
  • Our one-stop solution ensures accurate targeting and comprehensive post-campaign reporting.
  • We have unparalleled experience and understanding of print process with facilities to print in the UK or Europe.
  • Our ability to print even the largest job at a moment's notice means that the world's largest brands are talking to us.
And the truck's use as a promotional vehicle goes way beyond straightforward posters. RoadAds can become a vital element in a sales promotion campaign - ask us to design vehicle interiors for tastings or signings and watch the accrued PR value mount up!

For production-only, we can help companies assess the value of their owned or leased vehicle fleets. We can also help formulate a financial method of redistributing savings back to the marketing and logistics teams within companies which use their vehicle fleets for own-brand or third party advertising.
    Our in-house skills include:
  • senior agency skills
  • media planning skills
  • specialist print skills
  • logistics and qualified accounting skills.

Throw in two or three business degrees. and it's easy to see why all roads lead to RoadAds.


RoadAds is a member of the OAA.

"What RoadAds are delivering is a new degree of confidence in a new medium that will be of great value to clients"- Jerry Fielder, Blackbird Communications.

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