Industry leading accountability

When it comes to advertising on trucks. all roads lead to RoadAds.

We at RoadAds appreciate that every precious advertising pound needs to demonstrate its value in the marketing mix.

That's why we pride ourselves on our accountability, and because we produce targeted campaigns as well as national campaigns, we need to know where your trucks are; at what time of the day they are there; and ensure that your advertisement is properly displayed.

Campaigns may be tracked using GPS, or tachometer depending on hauliers. All of this is set to change as mobile phone technology will be used to asses figures and densities of both traffic on roads and pedestrians on pavements. RoadAds are investigating these opportunities on a continual basis to ensure that clients have the most up to date and accurate information. The feedback from our campaigns is that opportunities to see can be as high as 1.7 million for each truck on a monthly basis. London campaign figures are about 1.4 million per vehicle.

Our accountability reports can be viewed before the campaign starts and tailored to your requirements at a negotiated cost. Our auditors ensure that each poster is posted properly and random checks are made throughout the campaign to make sure that there is no damage and that the vehicles are kept clean at all times as per our contract.

A 100%-of-fleet photo-audit taken at time of posting,
Geographic verification of campaign exposure,
OTS by day / week / month for the campaign period.

Effectiveness

US Study Measures Effectiveness of Truckside Ads. PeoplePC truck campaign generates a 30% increase in awareness.

Is truckside advertising a measurable and effective form of advertising? Yes, according to an independent study conducted by National Family Opinion (NFO) for the market research firm The Singer Group Inc. The benchmark study of more than 500 adults compared product-awareness levels in two cities in which PeoplePC had conducted advertising campaigns: Detroit and Minneapolis.

In Detroit, PeoplePC's broadcast and outdoor advertising was supplemented by a seven-month-long truckside campaign. In Minneapolis, only the traditional forms of advertising had been used. NFO researchers discovered that the people they interviewed in Detroit were more aware of PeoplePC's computer products and services than the people in Minneapolis. The study showed that the campaign created a 30% increase in awareness in the target market, a 52% increase in the target demographic, and a 54% increase in the number of people who said they would consider PeoplePC when buying their next computer.

As a result of the reinforced message provided by the truckside advertising, the people in Detroit were found to be twice as likely to understand PeoplePC's "bundling" concept, offering computer equipment along with Internet access and other services for one monthly fee.

The NFO study also measured how people perceived the quality of the company. 56% of those questioned said that when they see an ad on the side of the truck, they think the company advertised is successful, while 67% said they believe the advertised product is being bought and used by their neighbours. In Detroit, where the truckside ads were used, 17% of people polled cited the truckside advertising as a major influence in their perception of PeoplePC.

"We had anecdotal evidence of the campaign's success," said Mark Barden, vice president of marketing for PeoplePC. "But we wanted to quantify the impact of truckside advertising in very measurable terms."

"For the past few years, truckside advertising has been promoted based on cost-effectiveness and the ability to enter markets where conventional, out-of-home advertising methods are limited," says Stephen Freitas, chief marketing officer of the Outdoor Advertising Association of America and head of the group's Truckside Advertising Council. "Now there's conclusive proof of truckside's value as a powerful marketing tool that impacts awareness, attitudes, and opinions. It's safe to say that truckside advertising is here to stay."
Source: The Big Picture USA

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