Blacks 4 Wheel Drive

Blacks' February 2006 campaign titled 4 Wheel Drive For Feet definitely has great synergy with the medium. The poster highlights the North Face Cedar Ridge Boots which are exclusively available in Blacks stores. The creatives at Miles Calcraft Briginshaw Duffy keep coming up with bright ideas to highlight Blacks' products on the truck medium.

Blacks Anti-Freeze

Blacks' second copy for their trucks is the Anti-Freeze campaign during the Winter months of 2005.  The artwork for the campaign highlights the Nuptse Jacket.  With these trucks pulling up outside Blacks stores nationwide the campaign is really adding to in-store activity and impulse buying.

Blacks Climate Control

Blacks use their own vehicles as media platforms to showcase their products on high streets. They use our truck frame system which enables poster changes as and when they require it.

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