Blue Peter Magazine Campaign

The Blue Peter truck was conceived by the Miles Calcraft Briginshaw Duffy agency and demonstrates how trucks can be used inventively to maximum effect. It is an eye catching design and although it looks 3 dimensional it is in fact 2 dimensional with a clever use of drop shadows. The masking tape on the truck was applied separately in some areas to make the concept of a truck made out of a shoe box even more realistic.

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