COI Campaign

COI promoted their DirectGov website (www.direct.gov.uk) using RoadAds’ trucks in Spring 2006. 40 seamless rears travelled around and within the M25 as well as the North & South Circular in London. To add central London and high street penetration, a further 40 trucks were added to the campaign at the same time which delivered to high streets around the city. The 80 strong fleet of trucks ensured a very visible campaign, especially in London’s W1 postcode.

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