Comic Relief Campaign

RoadAds commissioned a fantastic 45ft truck to display posters of Chris Moyles' Red Nose Rally for BBC Radio 1's Breakfast Show, en route from John O'Groats to Lands End. The full colour graphics feature Chris Moyles as a Red Nosed Superhero. This truck travelled the country along with a fleet of cars made famous by television and movies collecting prizes which listeners could win by calling the telephone number on the truck itself. A great example of how truck advertising and radio combine to build an integrated successful media campaign.

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