Empire Direct Campaign

Empire Direct, the country’s third largest electrical store, operates it’s business online. Due to this, it lacks the high street presence it’s main competitors such as Dixons and Currys enjoy. The company came to RoadAds in September 2006 and rolled out a truck campaign a month later highlighting its offers. The fleet of vehicles used for this campaign delivers to high streets on a daily basis, ensuring that the Empire Direct brand is front of mind for consumers and is also amongst its competitors on a daily basis.

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