Energizer Campaign

The Energizer batteries campaign targeted South Wales and the West of England, a region widely recognised as poorly served by traditional fixed site posters. RoadAds' specifically targeted truck fleet added unique coverage and value to the ongoing Energizer outdoor campaign running in other parts of the UK. The 20 strong RoadAds fleet carried the impactful "Are you power mad" 96 sheet design around this area for a month wowing passers by. The campaign was booked through Posterscope with media buying/planning by Burkitt DDB.

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