Green Flag Campaign

This national year-long campaign will target motorway audiences across the UK on trucks from the Ford Truck fleet which scour the country. The fully-wrapped (truck sides plus back doors) advertising has been created by The Ladder agency in Bradford, executed by RoadAds, with media strategy by Mediacom and outdoor planning and buying by Posterscope.

RoadAds Operations Director Stefan Hohmann explained:
"The length of this campaign - a whole year - is quite unusual and gives our truckside medium a perfect opportunity to demonstrate its unique strength in delivering productive coverage over time, with little wasteful frequency - ideal for keeping the brand message out there as new consumers come in and out of the market throughout the year. Clients like Green Flag, who see the medium as a longer-term prospect, will reap real benefits from their investment."

Hillary Williams, Greenflag Marketing Director comments:
"Selecting this new medium presents us with an opportunity to gain high impact visibility on roads. It is completely in line with our strategy of positioning the brand in the context of motoring - whether that be on bus backs, trucks, motorsport sponsorship or at motorway service areas."

<< go to campaigns