London City Airport Campaign

London City Airport wanted to raise awareness of their European flights. As their target audience was business travellers based in Canary Wharf, The City and the West End, RoadAds ran a truck campaign for them in Central London. The trucks core routes were targeted to EC1, EC2, EC3 and EC4 London postcodes. With this precision targeting, RoadAds delivered the brief perfectly. The Airport also wanted to raise awareness of its flights from Dublin to London. The target audience here was business travellers based in Dublin city centre. With RoadAds' extensive haulier contacts, we positioned a truck travelling around Dublin city centre on a daily basis.

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