Lynx Campaign

We all know about the 'Lynx effect' - men wearing Unilever's fragrance apparently become irresistible sex objects. The brands ad agency, Bartle Bogle Hegarty extended its long running campaign onto a 48 sheet poster plastered over the sides of lorries. The usually pristine white trucks were transformed into grubby-looking ones, and rather than the usual cliché of 'clean me' fingered into the dirt, the gag was that the Lynx-doused lorry driver had prompted dozens of girls to scrawl their phone numbers on the lorry instead. We used a 48 sheet equivalent truck for this campaign as it was targeted around London's W1. These smaller trucks are perfect for inner-city campaigns as they can go in and around streets to those similar to London's Soho.

Go to Press to read the articles on this truck, including Campaign's Media Choice for the last week in June as selected by Peter Thomson at MGOMD.

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