Mini Campaign

This creative campaign created by WCRS used 30 x 24ft trucks travelling within the M25 and coming into the centre of London. These trucks were part of a television, cinema and outdoor campaign which depicted other means of transport pretending they were minis. The campaign was also supported by a micro-site (www.makesureitsaminiadventure.co.uk) which gave fake news reports on trucks being spotted around the country pretending to be Minis.

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