Panasonic Campaign

Panasonic signed a two-year agreement with RoadAds, the UK's premier vehicle advertising company. RoadAds will livery Panasonic's brand new fleet of 70 lorries and will then sell third-party advertising on the lorry backs and sides.

RoadAds' Operations Director, Stefan Hohmann said:
"This is a very exciting assignment which gives us additional premium quality capacity to service the constantly growing demand for demonstrably accountable moving poster advertising. It also lets RoadAds use its technical and creative expertise to provide a perfect canvas for branding both Panasonic and the advertisers who will eventually buy space on the new fleet."

Rebecca Triffitt, Business Analyst - Panasonic Logistics UK said:
"This is a great venture for Panasonic, the additional revenue will help offset rising logistics costs whilst enabling the Panasonic fleet to be fully utilised."

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