Save the Children Campaign

Many people see their first lenticular in a cereal box as a promotion. Times are however changing, and RoadAds in conjunction with Terry Smith produced two huge 45ft long lenticular panels for both sides of the truck - one of the largest ever produced in the world. Terry Smith managed to get both the print quality and the mechanics absolutely right. The lenticular changes from a scene of crates piled up inside the truck to an authentic rendition of an x-ray depicting children being smuggled in the crates. The original concept was by M&C Saatchi and the client was Save the Children Fund.

For full effect of this outstanding creative, you can download our video and see this ad in full motion.

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