Sloggi Campaign 3

Sloggi returned to RoadAds again in the Winter of 2005 with an 'Ice Cool' creative and hit the UK's high streets turning heads all over the country. This was the third campaign Sloggi have run with RoadAds and truckside advertising seems to be something they have now become accustomed to.  With the chosen fleet delivering to all of the UK's major shopping precincts, this campaign was given real high street presence, especially during the busy Christmas shopping period.

Sloggi Campaign 2

Sloggi returned to RoadAds for their second truck campaign at the end of June 2005 and placed this advert on 130 x 48 sheets for a national campaign. The campaign was on the road for 2 months, and during this time, the 24ft trucks were used to guarantee penetration into the UK's major cities, hitting our busy high-streets on a daily basis, and being exposed to shoppers every day. In fact, the photo above was taken outside Next on New Bond Street in London at 10:30am in the morning. This campaign attracted a lot of of attention from the media and public alike, with countless pedestrians spotted taking photos of the advert on their camera phones up and down the country.

Sloggi Campaign 1

The Swedish underwear brand placed the cheeky advert on 100 45ft trucks and 50 24ft trucks for a national campaign. A percentage of the posters were posted on the Debenhams truck fleet where the product is available, as well as the Tibbet & Britten Fashion Fleet, not only adding synergy to the campaign but also giving high street presence around the country.

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