Triumph Campaign 2

Triumph returned to RoadAds for their second truck campaign in Spring 2005 and placed this advert on 130 24ft trucks for a national campaign. The campaign was on the road for 2 months, and during this time, the 24ft trucks were used to guarantee penetration into the UK's major cities, hitting our busy high-streets on a daily basis, and being exposed to shoppers every day. This campaign attracted a lot of media attention, including national newspaper coverage on launch day.

Triumph Campaign 1

Triumph placed this advert on 100 45ft trucks and 50 24ft trucks for a national campaign. The campaign was on the road for 2 months, and during this time, the 24ft trucks were used to guarantee penetration into the UK's major cities, hitting our busy high-streets on a daily basis, and being exposed to shoppers every day. Using 100 45ft trucks meant that the advert had high visibility on the UK's road network, not only on motorways but primary routes in and around cities.

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