Virgin Trains Campaign

Campaign 1

Virgin Trains returned to RoadAds in Spring 2006 using trucks to promote their London to Manchester and London to Birmingham routes. The 30 trucks were specifically targeted to the M6 and M40 motorways for this purpose clocking up just under 200,000 miles in just one month.

Campaign 2

In June 2006, Virgin Trains came to RoadAds for their third campaign. These vehicles were targeted to the Bristol area, particularly near junctions 14 and 17 on the M5. The 15 trucks all covered this route on a daily basis, their journeys taking them to major towns and cities in the area.

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