Volvo Campaign

Volvo promoted two of its dealerships using RoadAds in 2006. This was a highly targeted campaign as the Rybrook Group Volvo dealership targeted its campaign more to the north west of England, and the Riverside Group Volvo dealership further east around Hull and Doncaster. It was important that the trucks did not cross into each other catchment areas, and so specific Boots trucks were used to target each area perfectly, coming out of 2 different depots.

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